In two volumes the 'Basic Book of Mobile Marketing' ('Secrets of Success' and 'Best Practices and Results') provides a concise, 90-page summary in English of all crucial keys to success in Mobile Marketing. ocean seven consulting in cooperation with Detecon International meticulously analysed over 500 Mobile Marketing campaigns. The results provide invaluable insights on the planning and execution of successful mobile campaigns. New Handbook from Detecon International and ocean seven consulting: Tips for Mobile Marketing According to ocean seven consulting and Detecon International, the mobile phone will be the marketing tool of the future as long as clients' privacy is recognised in the case of advertising text messages. This is the central argument in 'The Handbook of Mobile Marketing', recently released by the two consulting companies. This 'Basic Book of Mobile Marketing' offers a 90-page analysis of 500 current marketing campaigns, both in Germany and abroad. The 'Basic Book of Mobile Marketing' not only lays down a set of rules and regulations but also systematically analyses scenarios from the business world. It aids companies in planning and executing mobile campaigns. The book offers answers to questions such as "How can I maximise the success of my mobile message?" or "How do I reach various target groups?" When addressing such questions it pays to learn from mistakes made by other companies. "Nowadays, the mobile phone is the most personal medium of communication", explains Arkadiusz Skiba, consultant at Detecon International. "A high amount of individual attention must be paid by advertisers to make a mobile message something positive, and not an intrusion of privacy for the client." The fundamental requirement for a successful campaign is giving the clients the power to choose which data they receive - or do not - on their mobiles. Detecon International and ocean seven consulting present four more fundamental rules in their book for successful mobile marketing: - The client must recognise the value of a mobile message - Mobile marketing campaigns should be the nucleus of all fun and interactivity - Advertisements should be tailored to the individual needs of mobile customers - Advertisements must be as simple and short as possible "It's very likely that the message will get through to wireless users if these principles are observed.", emphasises Stefan Hiene, CEO of ocean seven consulting.